This article means a lot to me. If you have read the article: "What happens when we love too much?", you will be able to sense that something happened in my life that led me to suffer loving too much. Well, that's how it is, and here I try to explain my learning and what has led me to understand part of what happened, in case it can somehow inspire your life or that of someone close to you.
To begin with, it is not strange if I tell you that love chooses us. No.or we are always free to fall in love with whom we would really like, and sometimes we fall in love with someone we know is not the person we want as a life partner. That choice that love makes can be the appropriate one or, on the contrary, it can bring us numerous sufferings.
Why do we have so little control in emotional matters, why can't we be more rational? What happens with the phenomenon of falling in love?
For a long time, love was linked to the heart, as if this organ were the maximum -or probably the only- protagonist of the sensations experienced when falling in love. However, neuroscience has brought new truths.
the science of falling in love
According to science, falling in love is a neurological process that occurs in the brain and involves different parts of it: tegmental area, nucleus accumbens, hypothalamus, prefrontal cortex, and amygdala. Releasing chemical compounds like dopamine and oxytocin.

In love, he tegmental area is activated generating dopamine (neurotransmitter related to pleasure, responsible for good humor). In it nucleus accumbens we find neurons endowed with dopamine receptors, acting as a mediator in the reward process. It is in charge of making us feel pleasure, pay attention and maintain the motivation to pursue and obtain rewards.
Curiously, those same brain areas are the ones that are activated during drug use. The nucleus accumbens is related to pleasure and addictions, it provides us with a "shot" of happiness. Is that why love can be addictive?
Have you experienced the feeling of being “hooked” on that person? Hence the phrase: "Love is like a drug."
In turn, dopamine deactivates part of the prefrontal cortex of the brain, responsible for reasoning, risk analysis and decision making. It's like turning it off, so we stop seeing the flaws of that person we have fallen in love with and focus only on the good.
Has it ever happened to you that there are things that that person does that you don't like? but do you feel like you don't process them and act like you don't really do them? This is where phrases we have heard many times come from, such as: “love is blind”.
The chemistry of falling in love causes a part of the brain responsible for reasoning and decision-making to be deactivated
The hypothalamus generate oxytocin, hormone or neurotransmitter related to the feeling of trust, attachment and bond to other human beings. And it's oxytocin that makes the amygdala, zone of fear and defenses, "relax".
Have you seen the things you would be able to do for love? We could say that falling in love makes us more intrepid people.
And the latter, together with the action of dopamine, deactivating a part of the prefrontal cortex (responsible for analyzing risks and making decisions), means that during falling in love we live in a situation of certain blindness and a lack of logic and reasoning.
Over time (it can be up to three years in women and a few months in men) the brain gets used to these feelings of being close to the person you love and dopamine is no longer the predominant neurotransmitter or hormone, giving way to oxytocin. In this way, since there is not this great generation of dopamine, the prefrontal cortex is reactivated and we begin to see things more logically”. Although, beware, oxytocin has created and continues to create that attachment and bond to the other person.
An example
I remember one day, in our beginnings, that I went to look for him at the airport. He had come from a long work trip (they were two weeks that seemed like forever :)), I was looking forward to seeing him and I agreed to go look for him. I woke up at dawn, I arrived at the airport very sleepy but very excited to see him. All that joint feeling made her not pay attention to where she had parked.
When he arrived we hugged and hand in hand we went to the parking lot to get the car. When we got to the car park, I suddenly realized that I didn't know where my car was, and I said so: “oops, I don't know where my car is”. And he rudely let go of my hand and said: “are you stupid or what! How do you not remember where you left the car? You are very stupid!” And I told him with a nervous and embarrassed giggle: “no, I don't remember, it's just that I came in half asleep and excited to see you and I didn't notice where I parked, I'm sorry”. He answers me: “You can't be more retarded! And on top of that you laugh! Give me the car keys, now!
Luckily I quickly found the car keys, because he was terribly angry. He took the keys in a rude manner and left with his suitcase. He started walking fast and told me not to follow him. So I stayed there, waiting to see what was going to happen. After a few minutes he appeared with my car, and stopped in front of me. He yelled at me: “get on”. I was there waiting, I was already sad, I was no longer excited, I remember being sad, very sad.
Later he came: “I'm sorry, I was tired and I wanted to leave”, and once again, I, again, in love, wanting to think that what had happened, justifying his behavior because he was tired. Unfortunately, these types of situations were not isolated cases and without a doubt there was something in me that made me feel that I was not on the right path if I accepted this type of behavior from my partner in my life. But I preferred not to think too much and move on with the person who also made me feel wonderful moments. The dopamine had me in control.
Over time, when dopamine is no longer being produced in as many amounts, you can see things more clearly, and that's when you know you have to let go because it's not that kind of constant suffering you want in your life, but on the other hand the oxytocin makes you feel very attached to it.
The message
My 18-year-old daughter was asking me: what can be done to not let dopamine get you hooked and to be able to make rational decisions?
My answer is the following: know yourself well, know what you want in your life and what you don't want, make a list describing the limits that you set for yourself about what you accept in your life and what you don't. Only then, if you see them in writing and they happen to you, you will become more aware that you don't want that in your life and it will be more difficult for you to let dopamine blind you. It is not easy to get out of that situation, but it is possible. It starts with you, getting to know yourself better, discovering all the value you have inside, because yes, you are a unique person. Analyze what makes you feel good and what doesn't, and set limits in your life, don't let anyone make you live the life you don't want for yourself or yours. “
kitco products
KitCo Professional
Final price
119 €

Complete KitCo: Cards of Talents, Values and Emotions, with all the dynamics and games. Designed for personal development professionals or human resources.
Professional KitCo It has two main functionalities:
(1) As a visual support tool to make your own dynamics as a professional. you have 135 cards with inspiring images on one side and the concept and definition on the other. 33 cards of talents, 50 cards of emotions and 57 letters of values. Available in several languages: Spanish, Catalan and English.
(2) As a tool to carry out different individual, groupal or team dynamics. You will find dynamics such as: discover your talents, discover your ideal profession, be aware of your genuine values and how present you are in life, know the values of your team or company that allow consistency in decision-making, find your «ikigai”, purpose in life, recognize and manage your emotions, dynamics of coherence with your essence, among others, etc.
Designed to carry out the dynamics from a complete reflection, converging the work of the right hemisphere (emotion, intuition) through the inspiring images of the cards, with the work of the left hemisphere (logic, reason) through the reading of the concepts and definitions.
Complete KitCo containing:
- 33 talent cards
- 1 talent test model
- 57 value cards
- 1 value test model
- 50 emotion cards
- 1 board – Emotional Map
- 1 guide book of dynamics and games (8 sets of emotions, dynamics of talents, dynamics of values, dynamics "discovering my profession", dynamics "coherence with my essence", dynamics "discovering my ikigai", Annex of talents vs professions, etc.)
- 1 anti-stress rubber ball
- Portable container case
Video of “Emotional Map” Dynamic
Support video to fill in the Talent Dynamics template
NOTE: You will find this template in your link of downloadable files when making the purchase of KitCo.
Support video to fill in the Dynamics of Values template.
NOTE: You will find this template in your link of downloadable files when making the purchase of KitCo.
Support video to fill in the template of the Dynamics of Coherence with Being.
NOTE: You will find this template in your link of downloadable files when making the purchase of KitCo.
Soon new videos 🙂
KitCo Families
Final price
89 €

Complete KitCo: Cards of Talents, Values and Emotions, with all the dynamics and games. Designed for families. The difference with respect to the professional KitCo is the way of approaching the dynamics described in Your KitCo Guide, as well as the language used.
KitCo Families is an inspiring game to spend moments with your partner, family, friends, groups or teams that encourage the education of the self, through meaningful conversations and the practice of effective communication.
KitCo families provide a special connection between parents and children, friends or teams, discovering aspects of themselves and of others that they did not know and that are necessary for a life in harmony.
Until now, educational models have been based on education to acquire knowledge and skills to work. KitCo wants to introduce you in a playful, simple, creative and inspiring way to acquire knowledge and skills to be, improving satisfaction in your life with better mental health and better interpersonal relationships.
It is based on three fundamental aspects: talents, values and emotions; differentiating especially two blocks:
(i) a first playful block to play games with your partner, family, friends, group or team: game of emotions, game of values and game of talents.
(ii) a second block of reflection for individual self-knowledge with dynamics such as: discover your talents, discover your ideal profession, discover your ikigai, be aware of your genuine values that, having them present in your life, give you more satisfaction, learn to recognize the emotions in you and manage them etc.
KitCo Families contains:
- 33 talent cards
- 1 talent test model
- 57 value cards
- 1 value test model
- 50 emotion cards
- 1 board – Emotional Map
- 1 guide book of dynamics and games (8 sets of emotions, dynamics of talents, dynamics of values, dynamics "discovering my profession", dynamics "coherence with my essence", dynamics "discovering my ikigai", Annex of talents vs professions, etc.)
- 1 anti-stress rubber ball
- Portable container case
Video of “Emotional Map” Dynamic
Support video to fill in the Talent template
NOTE: You will find this template in your link of downloadable files when making the purchase of KitCo.
Support video to fill in the Values template.
NOTE: You will find this template in your link of downloadable files when making the purchase of KitCo.
Support video to fill in the template of the dynamics of Coherence with the Being.
NOTE: You will find this template in your link of downloadable files when making the purchase of KitCo.
Soon new videos 🙂
Emotions Game
Final price
35 €

KitCo with the game cards and Emotions dynamics (Talents and Values are not included).
The Emotions Game It is designed for anyone who wants to develop their emotional intelligence, or that of their children or teams. In starting by acquiring emotional language and recognizing emotions in oneself and in others in order to manage them. Improving both your mental health and interpersonal relationships.
The goal of the Emotions Game is to take a step forward in the development of emotional intelligence. To play both alone, as a couple, family, friends or team.
Contains:
- 50 emotion cards with inspiring images on one side and the concept of emotion and its definition on the other.
- 1 game board: Emotional Map
- Instructions for 8 emotion games to play as a couple, family, friends or teams. For all ages, from children to teenagers and adults.
- Individual dynamics for reflection.
- In various languages: Spanish – English, Catalan – English, Spanish – Catalan.
The delivery time for KitCo products is from 24 to 48 hours, on working days.
Choose the language of your KitCo in the comments during the purchase process (Spanish – English, Catalan – English, Spanish – Catalan)